Apple has shared a trailer for its upcoming NFL Super Bowl LVII Halftime Show, in which Rihanna will be headlining at the State Farm Stadium in Glendale, Arizona on Sunday, February 12, 2023 to mark Apple’s first Super Bowl performance as the NFL’s new primary sponsor.
The NFL announced that Apple had signed a multi-year partnership for Apple Music to sponsor the Super Bowl Halftime Show, the most-watched musical performance of the year worldwide in September, with the iPhone maker replacing Pepsi as the primary sponsor beginning with 2023’s game.
As the Super Bowl draws near, Apple has shared a 30-second teaser for the Halftime Show featuring the performance’s headliner, Rihanna, saying “The wait is almost over” in the video’s description on YouTube, touting “Rihanna returns for the first ever Apple Music Super Bowl LVII Halftime Show.”
